Order your signed copy of the #1 International Bestseller No Risk No Fun - The Human Side of Innovation in Insurance.
 
Each copy is personally signed and can be dedicated to you or someone you'd like to gift it to. Buying directly supports Ibeth's work and the ongoing creation of new programs and offerings through Innovison Coaching. 
 
You’ve been tasked with driving innovation—whether it’s launching a new product, improving a clunky process, or stepping into a newly created role focused on change. Or you are wanting to be more innovative in your role or within your team.

Change feels uncomfortable. Risk feels overwhelming. Decision-makers say they want innovation, but their actions say otherwise. In an industry like insurance—much like many traditional sectors—where “We’ve always done it this way” is the norm, innovation can feel impossible. The result? Slow progress. Resistance. Frustration.

Despite countless guides and playbooks, many professionals in insurance (and beyond) find themselves paralyzed by fear of failure, stuck in outdated systems, and unsure how to move forward. Because the real challenge isn’t just business—it’s human. And that’s the secret no one talks about.

In No Risk, No Fun, innovation coach and facilitator Ibeth Ayala reveals the human side of innovation: what really holds teams back and what it actually takes to move ideas forward. Certified in Design Thinking through Harvard’s professional program, LEGO® SERIOUS PLAY® facilitator, Erickson Certified Professional Coach and founder of Innovision Coaching, Ibeth brings a deeply human, globally informed perspective to innovation. With over 15 years of experience coaching executives and teams around the world, she reveals why even the most well-intentioned leaders and professionals struggle with change—and how shifting your mindset can help you navigate uncertainty with confidence and bring meaningful change to life.

Through real stories, practical tools, and deep reflection, you'll learn that the biggest roadblocks to innovation aren’t "out there"—they’re within.

Blending lessons from years in financial services—particularly insurance and reinsurance—with personal insights and actionable frameworks, this book will help you:
Build the resilience to embrace discomfort and lead through uncertainty
Guide your team to become a high-performing, aligned force for change
Learn how to innovate in what feels like a “non-innovative” industry
Move through fear of failure, resistance, and decision-making paralysis
Create a sustainable innovation culture that actually delivers results
 
This isn’t another book about what innovation is—it’s a practical guide to making it happen. Whether you’re a seasoned executive, an intrapreneur, or an emerging leader, No Risk No Fun will equip you with the mindset and tools to embrace risk, lead with confidence, and turn bold ideas into reality—by transforming how you think, lead, and create.